Local travel accounted for nearly 90% of camping is the most popular way of qingming holiday

2022-07-02 0 By

The first mini-vacation of spring 2022 is coming to an end.Due to the impact and impact of the epidemic, the number of tourists and tourism revenue during the Qingming Festival holiday in 2022 both decreased year-on-year.According to the data center of the Ministry of Culture and Tourism, 75,419,000 domestic tourists will travel during the three-day Tomb-sweeping Day holiday in 2022, down 26.2% year-on-year and returning to 68.0% of the same period in 2019 on a comparable basis.In addition, domestic tourism revenue reached 18.78 billion yuan, down 30.9 percent year on year, recovering to 39.2 percent in the same period of 2019.Due to the impact of the new round of COVID-19, the travel radius of people during the Qingming Festival has become significantly smaller, and local travel has become the mainstream.Accommodations that focus more on local consumption, such as homestays and camping, are popular among young travelers, and the search volume of scenic spots for spring outing and folk customs experience is also on the rise.According to ctrip’s “Insight into the qingming Festival Holiday 2022”, neighboring and local ticket orders account for 88% of scenic spots’ ticket bookings, and nearly 90% of tourists choose to travel at home.In terms of population distribution, people born after 2000 accounted for more than 15 percent during the Qingming Festival, according to dataflow.Women make up more than half of the trips in spring.In different age groups, the post-80s pay more attention to family travel, while the post-90s tourists pay more attention to various kinds of festivals and folk customs activities.Many activities such as garden parties are held during the holidays in China, which are popular among young tourists.In terms of accommodation market, the accommodation keywords with the fastest growth in qingming Holiday this year are camping, e-sports hotel and b&B.Among them, esports hotel is still the most concerned keywords among young users in the field of accommodation, for them, every holiday is a good opportunity to go to the hotel to party with friends and play esports.Searches for “esports hotels” rose 84 percent month-on-month during this year’s Qingming Holiday.Camping activities have a long history, especially in the past two years by the market attention.With the construction and opening of various kinds of camping sites in China, more and more young tourists are trying this new way of traveling.According to data released by Trip.com, searches for “camping” during this year’s Qingming Holiday rose 98 percent from the previous month.Some tourists head outdoors to spend the night camping in the mountains or parks, while others bring tents to experience the camping atmosphere in the surrounding area and return home or stay in hotels during the night.According to the data, the cities that pay the most attention to camping in China are Hangzhou, Guangzhou, Beijing, Chongqing and Wuhan.This year’s Tomb-sweeping Day, Ctrip platform in the province’s scenic tickets, resort hotels and other travel orders accounted for more than 60%.Accustomed to short trips, “players” are constantly unlocking local fancy gameplay: small and beautiful boutique b&B, exquisite camping, local guides and other niche, novel travel methods are popular in the market.Exquisite camping, with elements of mountains, nature and green space, is very popular during the Qingming Festival.Flower appreciation + camping, rv + camping, outdoor concert + camping, travel photography + camping, stargazing + camping and many other features of exquisite camping products are popular with users.